Designer brands are telling their customers to bring back their lightly worn and used goods for store credit or cash. Who needs the hassle of
an online marketplace or auction? Now you can buy "pre-owned" clothing factory-direct for probably at a better deal at those online platforms.
With an eye toward sustainability and also greater profits, an increasing number of mainstream brands are telling their customers to bring back their lightly worn and used goods for store credit or cash.
For fashion brands that make high-quality, long-lasting apparel and other goods, in-house resale programs give them an opportunity to sell items twice, or even multiple times, while also keeping garments in circulation longer and, in theory, reducing waste by producing less.
These trade-in programs appeal to two types of customers: Those who bought items new and want to make some money cleaning out their wardrobes, and purchasers of pre-owned goods, who want brand-name items but don't want to pay full price.
Brands are starting to understand that making high quality items that are durable and have multiple owners over their lifetime is a way to build loyalty and brand relevance, as well as reducing carbon emissions in the supply chain. It feels like it's a win all around for the brand and customer.